Meet The Amoticons™ Emotional Literacy Characters
Meet The Amoticons™ Emotional Literacy Characters
Welcome to Amoticonia
Amoticonia is the home of The Amoticons™—a living world where emotions become adventures, every landscape has meaning, and every journey helps children better understand themselves and others.
Rather than learning about emotions as abstract ideas, children explore them through memorable characters, meaningful places and engaging stories that encourage curiosity, imagination and play. Every journey through Amoticonia helps children leave with greater confidence, stronger relationships and a better understanding of themselves and others.
The Amoticons™ Framework
The Amoticons™ Framework helps children move through emotions rather than becoming stuck in them.
Children first recognise how they feel, then understand why they feel that way, before learning healthy ways to express emotions and build confidence. The characters, stories and activities all work together to make emotional literacy practical, memorable and enjoyable.
🧠 Recognise → ❤️ Understand → 💬 Express → 🌱 Grow
Every Amoticons™ story, activity and conversation is designed to help children take their next small step with confidence.
Meet the Nine Emotional Literacy Characters
Each Amoticon™ represents one important emotion. Rather than labelling feelings as "good" or "bad", children learn that every emotion has a purpose and can be recognised, understood and expressed in healthy ways.









